The formulation for Coca Cola® is probably the world’s most famous trade secret. It has enormous financial and strategic value. Confidential information, trade secrets and know-how are fundamental intellectual assets that need to be protected, properly.
Other valuable, confidential assets:
Properly managing confidential information reduces the risks for inadvertent disclosures.
For more information on managing confidential information, see the article Managing Confidential Information in the April-June 2010 issue of the Watermark Intellectual Asset Management journal.