Tag:trade marks
3 Things Brand Owners Need to Know about Google’s Revised AdWords Trade Mark Policy
(1) What’s the change? As at 23 April 2013, Google will no longer restrict an advertiser’s use of a competitor’s trade mark(s) as keywords in Australia. The updated policy is neatly summarised here. (2) Can I use my competitor’s trade mark as a keyword? Google and other search engine providers’ ...
BIG FOOT v BIG HAND = Unjustified Monopoly?
In the recent ATMO decision Linecrest Pty Ltd v Cobannah HJoldings Pty Ltd as trustee for the Lollymania Trust [2013] ATMO 2 (9 January 2013), the owner of BIG FOOT lollipops successfully opposed the registration of BIG HAND lollipops. The Opponent owned the trade mark TASTY TREATS BIG FOOT (logo) ...
Five Star Win for Foreign Language Trade Mark Owner
Cantarella Bros Pty Limited v Modena Trading Pty Limited [2013] FCA 8 A recent Federal Court trade mark decision raises the threshold for invalidating a word trade mark which has a relevant meaning in a language other than English. The decision also addresses trade marks under Australian Consumer Law and ...
5 ways to breathe life into your trade marks… and keep it there!
In its report on the ‘Best Global Brands 2012’, branding consultancy Interbrand identified Coca-Cola as the most valuable brand in the world, worth nearly US$78 billion! Apple (US$76.6 billion) and IBM (US$75.5 billion) came in at very close second and third places, with the top 10 filled out by Google, Microsoft, ...
