Your reputation is a vital business asset.
Similarly your patents, designs or plant breeders’ rights can differentiate your goods and services from your competitors’ and help to form a unique identity for your company in the marketplace. These intellectual assets convey a message of quality and innovation, and can position you as a market leader.
Promote and manage your reputation by organising your trade marks and brands as part of your Intellectual Asset Management.
The very ways in which you do business contribute to your reputation, and these will be reflected in other intellectual assets, such as documentation, technology and operations, digital assets and contracts.