A trade mark is anything that is a recognisable symbol of your brand and your business, any part of your good name and reputation that you don’t want your competition to copy. Trade marks could include logos, names, tag lines or packaging.
Before you file a mark you should check whether it already exists through trade mark searching and watching, if it does, you may need to see if there is anything similar that you are free to use.
Learn more about protecting a trade mark in Australia.
The geographical locations and the number of classes in which you are filing should also be considered. You need to register it in as many jurisdictions as you think you might like to trade on your brand, whether it is to be used directly or by licensing to third parties.
Trade mark protection overseas is administered via the Madrid Protocol, or in individual countries.