Brands
BIG FOOT v BIG HAND = Unjustified Monopoly?
In the recent ATMO decision Linecrest Pty Ltd v Cobannah HJoldings Pty Ltd as trustee for the Lollymania Trust [2013] ATMO 2 (9 January 2013), the owner of BIG FOOT lollipops successfully opposed the registration of BIG HAND lollipops. The Opponent owned the trade mark TASTY TREATS BIG FOOT (logo) ...
Looking for TOSSERS in the local bottle-o
In a recent ATMO decision, Lion-Beer, Spirits & Wine Pty Ltd v Michael Harvey [2013] ATMO 6 (22 January 2013), Lion-Beer failed in its opposition against Mr Harvey’s trade mark application for the mark TOSSERS EXTRA DRY. The Opponent submitted that TOSSERS EXTRA DRY was deceptively similar to its prior ...
What’s in a name? How celebrities and CEOs can shape your brand
What’s in a name? Well, a lot, if you are referring to the name of a person behind a brand or organisation. A strong personality can certainly influence, whether that be a leader within an organisation, or a celebrity behind a brand. I recently pondered this question while flicking through ...
5 ways to breathe life into your trade marks… and keep it there!
In its report on the ‘Best Global Brands 2012’, branding consultancy Interbrand identified Coca-Cola as the most valuable brand in the world, worth nearly US$78 billion! Apple (US$76.6 billion) and IBM (US$75.5 billion) came in at very close second and third places, with the top 10 filled out by Google, Microsoft, ...
