Enforcing patent rights in China
Australian companies increasingly elect to have their products manufactured in China, often to offset the costs associated with domestic manufacture. As a consequence, many companies look to pursue patent protection in China to safeguard their position, and provide greater enforcement options against third parties. While there is often considerable interest ...
Are European Unitary Patents part of your IP Strategy?
In February 2013, 25 European Countries signed the Unified Patent Court Agreement which could result in the new European Unitary Patent system starting as early as 2014. Is your business prepared for the new system? Some large companies and patent trolls are expected to benefit from the new system, but ...
3 Things Brand Owners Need to Know about Google’s Revised AdWords Trade Mark Policy
(1) What’s the change? As at 23 April 2013, Google will no longer restrict an advertiser’s use of a competitor’s trade mark(s) as keywords in Australia. The updated policy is neatly summarised here. (2) Can I use my competitor’s trade mark as a keyword? Google and other search engine providers’ ...
Cost benefits for Australian innovators seeking patent protection in China
Closer cooperation between the IP offices of Australia and China will lead to cost benefits for Australian innovators seeking patent protection in both countries. IP Australia signed a Memorandum of Understanding for continuing cooperation with the State Intellectual Property Office of China on 25 February 2013 potentially make it more ...
